Last modified: 05 Jan 2022 01:57:47 GMT
Full time
Role : Opening For Manager - Visual Merchandising
Roles and Responsibilities
The role entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience.
Customer understanding
Be the voice of the customer internally
Understand customer needs - even those that the customers themselves may not realize
Stay on top of changing trends and strategic priorities
Merchandising
Craft the user journey for a mobiles browser on platform by creating relevant merchandising content for the smartphones category
Make the category landing page of mobiles rich with shopper centric content such as listicles, Product Recommendations, Buying Guide, Latest in mobiles etc
Create engaging content to drive maximum impact for merchandising led traffic in order to generate increase in CTR (Click through Rate) and conversion
Experiment with different callouts and imagery to ensure there is no fatigue /monotony in the communication for the customer
Take merchandising actions across brands, models and growth led initiatives such as affordability led levers and Value Added Services (VAS)
Closely coordinate with the merchandising analytics resource within the team to understand the impact of the initiatives and keep coming up with request refreshes and more impactful callouts in order to drive higher engagement
Closely work with the Ads team and suggest the most impactful callouts for the models that are being monetised.
Go to Market Strategy
Work on the go-to-market planning for the launches and site wide events to create intrigue and hype among customers via merchandising channels.
Assimilate customer reviews/expert opinions about the model and come up with a refreshed store to drive sustenance for the model by dialing up credibility.
Skills Required
Consumer Understanding Understand the consumer needs and design merchandising solutions to address the same
Strong bias for action
Comfort with ambiguity
Ability to work on multiple projects at the same time
Creative approach; lateral thinking
Basic business understanding to solve day to day problems with creative solutions
Basic Copy writing
Desired Candidate Profile
MBA mandatory.
Looking for 3-6 years of experience in digital visual merchandising.
6 Years
Yellow Box HR Services Pvt. Ltd.
Application End date. 31 Mar 2022
